Bespoke eLearning Development
Gamification, wow! – where has this been hiding for the learning designer for the past twenty years? Well, like me, if you’re an elearning developer, you’re probably thinking it hasn’t – now it just has a name (although I get the impression that many gamification designers don’t actually like the term ‘Gamification’ and prefer alternatives such as ‘Applied game design’ or ‘Motivational design’ or many more alternatives). My personal preference is the one devised by Amy Jo Kim (founder and CEO of the game design consultancy ShuffleBrain – http://www.shufflebrain.com/) – ‘applied game design’ and so that is what I will use from this point forward.
Note: However I am also a massive fan of the work of Yu-kai Chou (http://www.yukaichou.com/). His alternative to the term Gamification is Human-Focused Design. Again this type of design has been around for a long time (student-centred design). Yu-kai Chou argued that the reason we call this design principle Gamification is that the gaming industry was the first to master Human-Focused design. I think he has a point!
The name however is incidental and this series of blogs will concentrate on a practical approach to applied game design. In essence I will design a serious game (one that is used for learning and not just for fun) using Articulate Storyline. I’ll start from the beginning, define the pedagogy and learning design and then explain how to build it. Hopefully you will find it useful and can incorporate some of the approaches I use into your own projects. Feel free to offer suggestions and even correct me if I don’t get it quite right. No-one’s perfect!